Though NASA never technically rejected the Moon Museum, they didn’t exactly approve it either. Myers was unable to get the agency to officially commit to his project, so instead he devised a Plan B. After contacting the non-profit organization Experiments in Art and Technology (E.A.T.), which strove to connect engineers and artists for projects involving new technologies, he made contact with scientist Fred Waldhauer of Bell Laboratories, himself a founding member of E.A.T. Using techniques typically employed to create telephone circuits, scientists at Bell etched the six artists’ drawings onto an iridium-plated ceramic chip the size of a postage stamp. Waldhauer then convinced an engineer at Grumman Aircraft Engineering Corporation who was working on the lunar lander to attach the chip to its leg, hiding it within the layers of gold insulation blankets wrapped around the spacecraft.
With the growing profits from Hunt Foods, he began buying stock in other undervalued companies with growth potential, many of which were still undervalued following the loss of confidence in equities after the Great Depression. He diversified through acquisition into well known businesses such as McCall's Publishing, the Saturday Review of Literature, Canada Dry Corporation, Max Factor cosmetics, the television production company Talent Associates, and Avis Car Rental, through his holding company Norton Simon Inc. (Norton Simon Inc. was formed in 1968 through the merger of Hunt Foods, McCalls Publishing and Canada Dry Corporation.) Many of these businesses had extensive interests outside the United States. Norton Simon Inc. was later acquired by Esmark in 1983, which merged with Beatrice Foods the next year. Beatrice was sold to ConAgra in 1990.
Happy with my work, the next time he took me to Armenia. He was smuggling of course, and when we got there we had drinks with the chief of police. There was a big organization bringing in lots of pieces from Moscow and Leningrad. The Russians and the Armenians were like mafia clans. They were very well-organized and working together. From there we took a bunch of art and flew to Beirut-the customs there were in on the game. We paid them off. That was basically the first time I smuggled on a large scale.